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OCT 2020
October 2020 : Long lens by liam bailey

Going the


So much has changed, and yet businesses still need to communicate with their clients and customers. With this in mind, I’ve formulated a new portrait-shooting protocol that ensures I’m able to keep subjects Covid secure without compromising on creative excellence. 
This agile new set-up is informed by my documentary background: working without an assistant and with a single stand light (so I can be in and out of a location quickly and with minimum disruption), I’ll shoot from at least three metres away from the subject using a 180mm lens – and of course wearing a face mask at all times. Although the long lens means portraits will be contextual, images can of course be cropped and there are often interesting creative possibilities in shooting to also capture environment.

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