Video Marketing is a tool used by more and more businesses everyday. One business in particular owes a whole lot to that tool, and their story is a testament to its success when implemented properly. Here's the story of how one drive in movie theater saved itself from extinction through video marketing.
“Marketing through video was more successful than anything else. We tried blogging, advertising the traditional way, but something about video marketing reaches more people than anything else I’ve tried. It’s how I promote all my businesses,”
-Ry Russell, the owner of The Saco Drive In.
The Saco Drive In movie theater, located in Maine, had already been selling themselves to the public before the contest began and finding unique ways to raise funds beyond asking for donations. At the heart of their efforts was video marketing.
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Part of the Web Video Is Key Blog Series