Quest Diagnostics has been a great new partner over the past year and we've worked on a number of projects for them already. Everything from a software tutorial to client interviews to 3D animation and motion graphics promoting their booth at the massive HIMSS conference in New Orleans. I wanted to highlight one of those projects and emphasize the collaborative partnership we've enjoyed. Marketing Director Karla Sartori had an idea to create something a little different for their annual CIO forum. They needed something with energy and impact but still compatible with the corporate brand. She saw an old Kinetic Typography piece on our website and thought it might be a fun, informative and attention grabbing way to connect with the CIOs. From a slightly irreverent and humorous perspective, they wanted to ascribe super hero status to CIOs that leverage the ChartMaxx software. It was a brilliant idea… and we worked together to make something pretty cool.
“The CIOs and our Executives really enjoyed and embraced the IH Video and the Kinetic video is a smash hit with our team...
We look forward to working with you on more video in the future. It has been a pleasure and delight to work with you on these projects.”
-Karla Sartori, ChartMaxx Marketing Director
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Part of the Web Video Is Key Blog Series