Designed by architecture firm Arquitectonica, with
interiors by New York-based Clodagh Design (credits include Six Senses Douro Valley, the spa at Kiawah Island, Modern at MOMA), EAST Miami offers 255 rooms, eight
suites and 89 one-, two- and three-bedroom residences, which are essentially
long-stay apartments with kitchen, in residence laundry facilities tucked away and access to the
amenities and services of the hotel. All rooms, suites and residences feature
contemporary interiors, floor-to-ceiling windows and balconies with views of Downtown
Miami, Biscayne Bay and west towards The Everglades.
Sugar, the rooftop bar has been named two years in
a row as the best rooftop bar in America by Conde Nast Traveler. There are
extensive meeting and banquet rooms with truly stunning bay and city views; an outdoor pool
deck, which can be used for private events; and a 24-hour fitness center. Suites
feature multi-control panel for blinds and mood lighting inside the rooms and
complimentary Wi-Fi throughout the property.
A mixed-use development spanning more than 11
acres, Brickell City Centre includes a 500,000 sq. ft. shopping center
containing five levels of luxury brands (pictured above) and independent boutiques, a fine
dining movie theater, as well as a variety of other culinary and entertainment
options. Some of the stores include Saks 5th Avenue, Giuseppe Zanotti, Kiton,
Porsche Design, Richard Mille, Samsonite, Santoni and others. In terms of
location, EAST is about a mile south of American Airlines Arena where they
Miami Heat play and about 15 minutes by car across the bay to South Beach. It’s10 minutes from the cruise port, so a good place to stay over before or
after a voyage and a good location for Art Basel Miami, the Miami Boat
Show or if you are attending a convention downtown. The two closest private jet
airports are Miami International Airport, which is 10 miles away to the west,
while Opa Locka is about 14 miles to the north, 15 to 35 minutes by car for
either based on traffic.
Per Trip Advisor EAST has mainly Excellent and Very Good ratings (391 of 468). There were 31 Poor and Terrible ratings, but it often takes a year or so for luxury hotels to get their mojo and the negatives reviews seem to have dropped month by month. Many of the falldowns at EAST had to do with folks who booked through online travel agencies - something I strongly recommend against - who had rate issues. There are some excellent travel advisors out their that really do a great job looking after their clients, and in fact are a great resource for me in evaluating the properties we cover here. Back to EAST, my experience was the employees were relaxed, friendly and accommodating and I didn’t have any negative issues, which over a four night stay is a good result since I am admittedly picky.
2. SUITES AND RESIDENCES
EAST offers extended stay, fully serviced and
furnished residences along with its hotel suites and rooms, meaning that there
is a wide variety of large suites, not always typical in a new skyscraper
hotel. With residences configured up to three bedrooms, EAST is ideal for
families while the residential suites provide a layout that is perfect for
business executives who want to use their suite for meetings and even private
THE WORKSHOP RESIDENCE SUITE (1 suite in this category)
Located on the 8th floor, the 1,800 sq. ft. Workshop
Residence Suite is designed for the executive that needs to entertain in the
comfort of their suite without compromising privacy. With a separate optional
conference room that accommodates
14 people, the residence includes a wet bar and, the latest technology
solutions to host a meeting or conference. The guest room and living room areas
are feature two 50” Samsung Smart TV, and luxury bath amenities. If you don’t want a meeting, one guest had the hotel install workout equipment to provide an ensuite gym. The space could also be converted to a kid’s area with playstation, etc. The residence
suites can be accessed through a separate elevator in the lobby, providing an
extra layer of privacy and security.
EAST SUITE (1 suite)
The largest of its hotel suites, the one-bedroom
1,600 sq. ft. East Suite offers views of Downtown Miami and Biscayne Bay on the highest guest floor.
The suite offers an oversized bathroom with a
walk-in rain shower and plunge tube (above), plus a second half bath for visitors.
THREE-BEDROOM RESIDENCE SUITE (12 suites)
With views of Downtown Miami and Biscayne Bay, the
1,800 sq. ft. Three Bedroom Residence Suite is fully furnished with everything
you would expect from your own home. This suite also offers the latest technology,
including four 50” Samsung Smart TVs and through the hotel’s app, allows you to
control every aspect of the room’s conditions. The residence suite is composed
of two king size and two twin size beds with Fili D’Oro linen. This residence
suite also features and oversized living area and a wrap-around balcony to take
advantage of the view of the Biscayne Bay. The residence suites can be accessed
through a separate elevator in the lobby, providing an extra layer of privacy
TWO-BEDROOM CORNER RESIDENCE SUITE (13 suites)
At 1,425 sq. ft. the Two Bedroom Corner Residence
Suites offers views of Downtown Miami and Biscayne Bay. Located on the 8th
through 21st floors, you get a kitchen, living room and even a
washer and dryer. There is one king and two twin beds. West facing views look
out to the Everglades.
TWO-BEDROOM RESIDENCE SUITE (37 suites)
The 1,197 sq. ft. Two Bedroom Residence Suites are designed to offer guests a spacious and luxurious
home environment. Furnished like a two-bedroom apartment, the suite is perfect
for families with a king size bed and two twin beds. The suite also offers
three 50” Samsung Smart TVs and luxury. Like its three-bedroom cousin, these
two-bedroom residence suites can be accessed through a separate elevator in the
lobby, providing an extra layer of security.
ONE-BEDROOM RESIDENCE SUITE (13 suites)
The 1,040 sq. ft. One Bedroom Residence Suites are
located on floors 8-21 with city views and like the two-and-three bedroom
residence suites, there is a fully stocked kitchen with refrigerator, a
dishwasher, and wine fridge. There is also a washer and dryer. The suites all
have south-facing views of Brickell and the Miami cityscape. The residence
suites can be accessed through a separate elevator in the lobby.
ONE-BEDROOM SUITE (13 suites)
The One-Bedroom Suites are located on the 36th
floor and offer floor-to-ceiling windows and oversized bathrooms with bathtubs.
Some of these suites offer a second bathroom. Ranging from 640-750 sq. ft. they
each have two 50” Samsung Smart TVs. Views vary between city and bay.
3. RESTAURANTS AND BARS
While the entire complex is home to over a dozen
bars and restaurants, EAST with its awarding winning Sugar bar and unique
parrilla restaurant has become a bit of a culinary destination in Miami’s
rapidly improving and evolving culinary scene.
QUINTO LA HUELLA
The first outpost of Uruguay’s beachfront
restaurant, Parador La Huella, Quinto La Huella offers a fire cooking method
with a wood fire parrilla centered at the heart of the kitchen than includes a
wood fire oven, sushi counter, and outdoor dining. The menu is a blend of of
simple dishes made with the best ingredients. The grilled fish and grilled jumbo prawns were excellent. Tables are spread out so you can have private conversations, and there are both private rooms and private areas.
There is a private dining room that seats up to 14 with a hidden flat screen TV if you want to indulge your guests in a promotional video or product preview. La Parilla is a half square counter surrounding the wood fire with seating. There is an area where you can have standing cocktails and appetizers and then bring your group for a Benihana type grilling experience for up to 16 guests.
Inspired by Swire’s Chinese and Hong Kong roots,
Sugar brings an Asian-influenced restaurant & bar experience located on the
40th floor rooftop amidst a lush garden setting. The menu combines a variety of
culinary heritages offering authentic Asian flavors, signature cocktails and
family style service. The sushi rolls and pork buns were very good and even on a Sunday night it was packed. You’ll find music by local and international DJs to
create a fun and laid-back atmosphere, accentuated by panoramic views of the
Miami skyline. Make sure to book a table so you won’t have to stand.
Domain is the lobby café and bar with an extensive
menu of light bites, including pastries and juice in the morning, fresh salads and
sandwiches or drinks at the end of the day.
4. HEALTH AND FITNESS
BEAST (BODY BY EAST)
The hotel’s gym, BEAST (Body by EAST), features
Technogym equipment and is accessible 24 hours a day. There are free weights
and resistance machines, plus mats and stretching space. You can plug in your
music via audio jacks and jam out to your own rhythm. You can also bring your
own personal trainer or the hotel can book a local fitness pro if you want
The 20,000-square-foot outdoor swimming Pool &
Deck area features a lap pool, spa pool, cold plunge and hot tub.
5. MEETINGS AND EVENTS
EAST offers 20,000 square feet of versatile
function rooms and outdoor venues suitable for any type of event. All of the
spaces feature floor-to-ceiling windows, complimentary WiFi access, the latest
audio-visual equipment, and technical support. The Pool & Deck areas are available
for outdoor events or occasions all year long thanks to Miami’s tropical
climate. You’ll find descriptions of the venues with their interesting monikers
The Crush is located on the 39th floor, offering
3,300 sq. ft. of venue space, showcasing floor-to-ceiling windows and a 270
degree panoramic view of Biscayne Bay and the Miami skyline. Available through
its in-house audio visual provider, a multi-55’ LED Smart TV Video Wall is
equipped with an Apple TV, wireless single-click presentation, and a built-in
sound system. The Crush pre-function area features equally attractive views and
an anchored multi-functional bar.
Rise is located on the 38th floor offering 1, 600 sq.
ft. of venue space with high ceilings. Rise is a corner room with a surrounding
view of Biscayne Bay. As with The Crush a multi-55’ LED Smart TV Video Wall is
equipped with an Apple TV, wireless single-click presentation, and built-in
Set is also located on the 38th floor, also offering
1,600 sq. ft. of venue space with high ceilings. Set is a corner room with
three walls of floor-to-ceiling windows facing the City. Available through the
in-house audio visual provider, is a multi-55’ LED Smart TV Video Wall is
equipped with an Apple TV, wireless single-click presentation, and built-in
High Noon located on the 38th floor as well offers
840 sq. ft. of venue space, withUrban and Bay views. High Noon is equipped with
a 75” LED Smart TV with Apple TV, wireless single-click presentation and
built-in sound system, available through the in-house audiovisual provider.
Workshop 1 – 875 sq. ft. corner room conveniently
located on the 6th floor. Workshop 1 has two walls of floor-to-ceiling windows
with City views and a built-in credenza. Workshop 1 features a roll-down screen
and projector, a 75” LED Smart TV with Apple TV, wireless single-click
presentation and built-in sound system, available through the in-house
audiovisual provider. Workshop 1 can be used in combination with Workshop 2 as
these two rooms share a sound proof air wall. When combined, the square footage
of Workshop 1 and 2 is 1, 500 sq. ft..
Workshop 2 – 650 sq. ft. room conveniently located
on the 6th floor with a wall of windows and a built-in credenza. Workshop 2
features a 75” LED Smart TV with Apple TV, wireless single-click presentation
and built-in sound system. Workshop 2 can be used in combination with Workshop
1 as these two rooms share a sound proof air wall. When combined, the square
footage of Workshop 1 and 2 is 1, 500 sq. ft.
Workshop 3 – 630 sq. ft. room located on the 6th
floor with a wall of windows and a built-in credenza. Workshop 3 features a 75”
LED Smart TV with Apple TV, wireless single-click presentation and built-in
Workshop 4 – 655 sq. ft. room located on the 6th
floor with a built-in credenza. Workshop 4 showcases a 75” LED Smart TV with
Apple TV, wireless single-click presentation and built-in sound system.
The Shrubbery is a suspended deck ideally
surrounded by diverse spaces such as Brickell City Centre luxury shops, Miami
corporate buildings and the Pool Deck.
The Pool & Deck offers a 20,000 sq. ft. deck on
the 5th floor with a built-in sound system and Brickell district views. Special
features include an architectural wall, a natural runway surrounded by four
pool experiences, and projection capabilities.
Tea Room is on the same floor as Sugar, and serves as an overflow on weekends, but is more often closed and used for private events. You enter through a door without handles that is opened from the inside giving it a speakeasy effect. With comfortable leather couches and arm chairs, a stunning bar and gable roof, plus high-rise views of Brickell, it is ideal for cocktails or even press conferences.
6. VIP CONTACT