Take a set of engine blades, a length of ducting, a shower head – with good photography you can transform them into something full of visual drama. Using scale to make an everyday object unfamiliar is an extremely effective technique. It can be used to inject very ordinary objects with the kind of attention-snagging energy that easily helps draw people into a particular idea or campaign.

This image set – all shot in the studio – features a range of industrial and everyday objects that have been shot to maximise both graphic potential and 'What is that?' visual interest. If you'd like to see more of this work, please click on the image above or download the set as a PDF by clicking on the following link,           (Deception_8MB); password for new users is ‘PDF’.

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