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Direct Mail Monthly: July 2013
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New Features for Better Email Campaigns

It's been a little while since our last newsletter, so we want to highlight just a few recent enhancements to Direct Mail that can help you create better-looking, more effective email campaigns. The first is updates to our built-in templates. Many of our templates now let you customize the color schemes to match your own brand's colors. Next, since 3 out of the top 5 most popular email clients are now mobile, we've redesigned our templates to look great on iPhone, iPad, and Android. Finally, we know many of you need to share the results of your email campaigns with others, so we added an easy-to-use web report feature.

If you're interested in what else you might have missed, take a peek at our blog for more info on updates!

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Direct Mail Tip: Add Subscribers From Facebook

Does your business or organization have its own Facebook Page? If so, learn how easy it is to add a subscribe form to your Facebook Page with just a few clicks. Visitors to your page will be able to subscribe to your mailing list without having to leave Facebook or hunt for the subscribe form on your website.

Continue

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Inspiring and Motivating with Email

What does it take to get someone to act? Are consumers driven more by what they know or by what they believe? The good folks at Litmus sat down with author and consultant Tom Asacker to explore how you can shape beliefs and inspire action—and what that means for your marketing emails. Tom is the author of Business of Belief, a book that explores how marketers, designers, and leaders can influence consumer beliefs and drive them to act. Take a look!

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Direct Mail in the News

We love finding out about how people are using Direct Mail to connect with their customers and grow their business. Here are a few recent blog posts about Direct Mail that have appeared on our radar screen. For example, the folks at Postmark use Direct Mail for testing their hand-crafted HTML emails. Special thanks to Matt Henderson for a blog post on using Direct Mail with Daylite. And finally, thanks to Enterprise Mac Solutions for their look at Direct Mail.

If you've written (or plan to write) about Direct Mail, please let us know so we can share with our Facebook and Twitter followers!

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Looking Ahead

It's been a busy summer here at e3 Software and we look forward to sharing with you some of what we've been working on. We also want to make you aware of some events coming up in the next couple of months:

OS X Mavericks. The latest and greatest version of OS X is almost here! We'll be ready with an update to Direct Mail that takes advantage of energy-saving improvements and other great new features in OS X 10.9.

MacTech BootCamp II. We're happy to be sponsoring BootCamp sessions next month in San Francisco and this fall Atlanta. BootCamp is a fantastic training and network event focused specifically on consultants serving small- to medium-sized businesses. Learn more

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Thanks for reading this month's newsletter. If you have any comments or questions, please don't hesitate to contact us.

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